Free Promotion! The Sequel!

Free Promotion! The Sequel!

There is a controversy over the value of the free promotion – giving away your book for $0.00 for a limited time. Some view this as a great way to raise the visibility of your work. Others say it cheapens your work and gluts the market. The debate rages on.


The Big Reveal

The Big Reveal

If you read my post about first impressions you saw my best attempts at a cover that gets attention and sells books. The cover and the blurb – those are the levers the indie author can manipulate to get the prospective reader to give a book a look. Writing and cover design are different disciplines, so I admitted my shortcomings and hired a pro.


All I Want To Know Is, How Much?

In business school they teach you two things about pricing: Pricing is important. Pricing is tricky. I wanted to price my book at $9.99 out of the gate but my wife suggested $9.79 just to be different. I should have done some research–I was obviously pricing...

Facebook Ads: Do They Work?

In a previous post I wrote about my first Facebook ad. My judgment after a week was not positive. It’s been a month since that post. My Facebook Ad Campaign, titled Xmas 2012 has run its course. Here’s the final tally: Audience Reached: 4710 Average...