All I Want To Know Is, How Much?

In business school they teach you two things about pricing: Pricing is important. Pricing is tricky. I wanted to price my book at $9.99 out of the gate but my wife suggested $9.79 just to be different. I should have done some research–I was obviously pricing...

Facebook Ads: Do They Work?

In a previous post I wrote about my first Facebook ad. My judgment after a week was not positive. It’s been a month since that post. My Facebook Ad Campaign, titled Xmas 2012 has run its course. Here’s the final tally: Audience Reached: 4710 Average...

Free Promotion!

I talked myself into it, I talked myself out of it. Then I talked myself into it again. There’s a controversy among indies over whether promoting your book by giving it away for free is a good thing. The most persuasive argument I’ve heard mostly applies...

A Face in the Crowd

I feel like Waldo. I’m wearing my striped shirt, my goofy stocking cap and my horned-rims and I’m still nearly invisible, even if you’re looking for me. Have you ever seen the movie A Face in the Crowd? Radio producer Marcia Jeffries (Patricia...

The Blog Circuit

The topic today is Search Engine Optimization–SEO. It’s best done organically. That means I need to get the book out in the Internet, in places people look. In my previous post you read about my pitiful attempts at creating an Internet presence, including...